Marketing for real lives.
Current believes in real lives over lifestyles.
We create genuine connections between brands and people to change behavior and move brands forward. Today, people live lives, not lifestyles. Lives are real, personal, unique. They’re not styled. We believe marketers need to tell brand stories that reflect and connect with people’s stories. And we walk the walk: we don’t call the people we want to engage with “consumers” or “targets.” To us, they’re moms and bosses and weekend tennis players, so we prefer to call them who they are: people.
At the heart of our approachis Realistics.
Realistics is a series of lenses through which we gather data and insights that we combine into a nuanced real-life picture. Read more @alexinaville
We are 50-strong.
We live and work in five US markets and are part of the Interpublic Group of Companies. We are positioned to serve our clients’ public relations, influencer marketing, digital and social media needs locally, regionally or nationwide. Our first assignment for The Clorox Company in 2006 has grown into ongoing and award-winning work for a wide range of clients. See our work
We are the people you are trying to reach, and we are passionate about the brands and categories we work on. We pursue your success as if it were our own. We strive to be invaluable. Meet our team@jenniferstraub