Current believes in real lives over lifestyles. Today, people live lives, not lifestyles.
Realistics is a series of lenses through which we gather data and insights that we combine into a nuanced real-life picture.
Influencer marketing by real people.
Life isn’t an ad. So, we don’t make ads to connect with the people we want to reach.
We are the people you are trying to reach.
Happy 5th work anniversary to our creative content queen, Kelsey Kean!
Cheers to your 4th year, Aaryn Flick Celebratory wine and yoga in your office?!
Current’s Kate Lindley Knox shares her wisdom with BuzzFeed on how to succeed in an integrated media world. See what she has to say:
I turned to more than 99 prominent publicists and PR firms and asked them to share their top strategies to help get mentioned in the media. Here are the ideas that they were kind enough to share.